Examples of Seeing Data from Many Perspectives

Here are a few examples of aligning data with the business value and realizing benefits of the investment quickly:

1. Developed plan, validated and then provided aggregated data for an on-going new revenue stream to a direct marketing company for their use with their data to develop a premium solution to their clients. Client achieved over $300,000 in new revenue in 10 months of the proof of concept phase.

2. Improved audience identification by using geo-demographics and brand attributes around key retail outlets. Recommended change in digital offer area due to better understanding of how far shoppers travel in a store’s trade area. The campaign improved foot traffic to mass and natural food stores by 44% and 29%, respectively.

3. Linked target audience to geo-demographic database to identify high potential households by segment in specific regions and near key sales channels. Focused marketing and sales resources in these areas to play bigger and reduced spend in areas with limited potential. Saved 25% in underperforming sales and marketing spend, and achieved 95%+ of sales goal. Client reinvested a portion of the saved spend in higher performing areas to achieve sales goal and spent less than budget on the successful campaign.

4. Used a customer-centric approach to commercialization of SaaS DIY solution that focused on implementing the elements of the solution that clients could realize value. Developed training for customers, employees and trainers that incorporated use case examples of the value customers could get as the solution rolled out new updates. This approach allowed customers to learn how to use solution more effectively, drove higher customer satisfaction, and allowed the solution team the opportunity to roll out its roadmap efficiently.