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We figure out how your data can:
Grow revenue & profits
Provide a competitive advantage
Identify product or service improvements
Discover new revenue streams
We look at your data from multiple perspectives:
What is the highest leverage use of your data for strategic & tactical business objectives?
Does your data have value that you haven’t considered before?
What can data do to enhance your customer/client experience? What’s the cost and process to build a Direct-to-Consumer program using data of people who have bought or have a propensity to buy similar items to yours? Can we leverage the data to see what else they are buying to enhance their experience with you and similar products?
What are the personal and household attributes of the high value customer/client and can we find households who are not buying currently who would be high potential buyers with similar messaging and positioning as the high value ones?
What are the options to make your data more trustworthy?
We align outcomes to your business objectives:
Ensure that you are receiving the insights you need – by clarifying the data, establishing the measure, educating on how to read the report, and training on how to use the insights in your business
Identify options for data substitutes if the actual data needed is not available or too expensive
Provide meaningful customer targets using your strategic goals and past purchasing behavior
Identify options on what you can do with your data and how to specifically implement
List of enhancements that can make your data more valuable and SWOT analysis
Advise on whether your data has greater value
Provide services to validate the data action plan and to build an organization to deliver the incremental data value
Assess
Proof of Concept
Monetize
Manage